Welcome to the HMRC Loans Brand Book

Welcome to the HMRC Loans Brand Book

Welcome to the HMRC Loans Brand Book

A not so serious guide to some fairly serious stuff

This book contains everything there is to know about HMRC Loans. How we look, feel, sound, speak and move. Come back regularly for our latest assets and guidelines.

How to navigate this book

The HMRC Loans brand book is divided into an introduction, our core elements, and how it all comes together in the real world. In each section, you'll find guidelines, rules, and all the downloads you'll ever need. Please use them. For special requests, contact the marketing design team.

Our Logo

Like our brand, our illustrations have a lot of character. Use them to add flair and dress up your content.

Our Logo

Like our brand, our illustrations have a lot of character. Use them to add flair and dress up your content.

Our Logo

Like our brand, our illustrations have a lot of character. Use them to add flair and dress up your content.

Assets

Full Logo

There’s just one lock-up for this. Please don’t invent new ones. Spacing around the logo is no less than the height of the "a" contained in the name. Minimum height for the full logo is 70px or 8mm.

Symbol

A sturdy upright, supportive and focused. A ball of energy, ready to entertain and excite. Spacing around the b is no less than the height of the space from the upright top to the circle top. Minimum height for the symbol is 70px or 8mm.

Wordmark

Clear and friendly, just like us. Spacing around the wordmark is no less than the height of the "a" contained in the name. Minimum height for the wordmark is 30px or 3mm

Logo Variants

Sign Board

Sign Board

To see more, visit

hmrcloans.co.uk