A not so serious guide to some fairly serious stuff
This book contains everything there is to know about HMRC Loans. How we look, feel, sound, speak and move. Come back regularly for our latest assets and guidelines.
How to navigate this book
The HMRC Loans brand book is divided into an introduction, our core elements, and how it all comes together in the real world. In each section, you'll find guidelines, rules, and all the downloads you'll ever need. Please use them. For special requests, contact the marketing design team.
Assets
Download Logo Assets
Full Logo
There’s just one lock-up for this. Please don’t invent new ones. Spacing around the logo is no less than the height of the "a" contained in the name. Minimum height for the full logo is 70px or 8mm.
Symbol
A sturdy upright, supportive and focused. A ball of energy, ready to entertain and excite. Spacing around the b is no less than the height of the space from the upright top to the circle top. Minimum height for the symbol is 70px or 8mm.
Wordmark
Clear and friendly, just like us. Spacing around the wordmark is no less than the height of the "a" contained in the name. Minimum height for the wordmark is 30px or 3mm
